The home of the Chicago White Sox officially was rebranded as Rate Field on Wednesday.

Known as Guaranteed Rate Field since 2016, the South Side ballpark opened in 1991 as Comiskey Park II and was called U.S. Cellular Field from 2003-16.

"We recently changed our company name from Guaranteed Rate to Rate to make it easier for customers to contact us to help them with their home-buying needs," Rate CEO Victor Ciardelli said. "We are now changing the name of this iconic ballpark to Rate Field. Jerry Reinsdorf and his team have been nothing but amazing to us in this process.

"We couldn't be happier with our partnership with the Chicago White Sox in this transformation. We are thrilled to showcase our new name on this legendary ballpark for the best fans in baseball in the greatest city in the world."

Rate's current 13-year naming rights agreement with the Chicago stadium runs through 2029.